A couple of months ago I helped Aleatha Romig set up her tour for Convicted, the last book of her head-fluck series, Consequences. I initially volunteered to help her with the cover reveal because I believed in the series and the story so much I want to push our Aleatha's work to every Supie out there. Then one thing led to another and I found myself an amateur tour organizer. Afterwards I decided that I don't want to be one because of the amount of work and time it required not to mention other technical issues like my email going haywire, etc. So much respect to those who are doing this and are doing it well.
Talk Supe is tour host to a few tour organizers. Virtual book tours in general are great, it gives us extra traffic, brings more potential followers to the blog, promote books and authors who we believe in and sometimes we even get to review great books and interview their equally amazing writers to complement our posts. It's a great symbiosis of sorts and if done well, it can really do wonders for your stats and readership.
But like most things, there's a downside. Lately I've been getting more and more tour invites for all sorts of things from cover reveals to review tours. It's cool because some of these events are up my alley and it allows me to exercise creativity in as far as thinking of guest posts and interviews questions are concerned. Unfortunately there are some email invitations that needs more work in terms of presentation and preparation and some even feels imposing so allow me to gripe a bit about these emails that are short-circuiting me:
- Please use BCC's instead of pasting everyone's emails on the TO field.
- Don't send me HTML or kits for blog tours I DID NOT sign up for. You have a sign up sheet, please refer to it before you send it out.
- Send me a complete media kit and not a bunch of links sending me to different sites where I have to copy paste stuff that should've been compiled by you in the first place.
- Send the kit days before the tour starts and not on the eleventh hour.
- Please don't hound me first thing in the morning asking me where my post is. Unless specified, my post will go live when it's most convenient for me and the blog.
- We're not getting paid to host your tours, you are at our expense by lending you our readership and network so be courteous when you do follow-ups. Depending on one's speed, reading a novel, writing up a review, making the post and pimping it out is can easily stack up to 6 hours or more. So even if we get a complimentary book, our daily rate is still worth more than 99c-$8.
- If not enough people signed up the first time you sent out the invite then it's safe to assume that it's probably not that interesting. Either give the author a refund, postpone the tour or provide some feedback like maybe tweak the blurb a bit, redo the cover art or add an incentive, etc.. Don't send me daily emails in large capital letters telling me I should sign up, the Rule of Nine doesn't apply to this.
- Speaking of invites I'm less inclined to join a tour with an email invite that looks like this:
I have a new tour set up on these dates, Book by Author X. [insert sign up link]
- Not only is that unfair to the author who paid you to set it up for him/her, it's not attractive. You're sending me an INVITATION not a scavenger hunt. Make it presentable by including the cover art and blurb THEN the sign up link! Invitation, root word invite; conjugated, inviting.
I am not generalizing ALL tour organizers here. A lot of them are really super and know what they're doing. They understand that this is a business and will extend and exercise courtesy and proper etiquette as business owners. You can tell from their blasts that they made the effort to make the tour look exciting and worth joining. They send their kits in a timely fashion and all the necessary data is just a click away.
So let me cut this here because I feel like I'm rambling. In conclusion I've started unsubscribing to some of these organizers. I know I may miss out on some cool opportunities but my displeasure over their SOP far outweighs the slim possibility that they may hit the target as far as I, and Talk Supe's readership, is concerned. And if you're a tour organizer reading this, please don't take my post personally. My point it I like presentable invitations better with complete media kits and courteous organizers. And if I somehow hit a nerve, I totally understand if I'm taken off your lists. Tit for tat.