As I'm not very familiar with the New Adult genre, my research became educational too. I have to say it was easy looking up self-published or Indie New Adult authors because they've been very straightforward in using said label in their book descriptions, press release and the like.
I however found roadblocks with the big traditional publishers. It seems they haven't assimilated this new and popular burgeoning genre. Even some of my contacts were a little clueless about what New Adult is and if they even have books that belong to this genre.
It was after my short chat with Allison Rushby where she candidly informed me that the phrase was coined by Dan Weiss (the brains behind Sweet Valley High, a series Debbie and I love) who headed St. Martin's Press New Adult line.
New Adults. Dan Weiss, publisher-at-large of this new venture at St. Martin's, explains that New Adult literature will be geared toward "emerging adults who are navigating career, love and family in a 24/7 connected world."
But what subject matter will the New Adult genre include? Common sense assumes that "new" adults deal with the same issues as all adults, except that they may be dealing with these issues for the first time: first job, first home, first relationship. Therefore, New Adult fiction will most likely focus on young people, college age, late teens to early twenties, transitioning into the modern adult world. [more here]
To launch this new genre, St. Martin's Press ran a contest for fiction writers and stories that would fall under the category. Initially people were thinking that New Adult is a spin-off of chick-lit and the genre might have started off like as such with girl power undertones but it quickly evolved into a more powerful and emotionally jarring genre that hooked a lot of readers especially the twenty-something set who love Young Adult.
And to pay homage to the Father of New Adult, here are a couple of titles from St. Martin's Press.
Beginner's Luck: A Brooklyn Girls NovelBrooklyn Girls 1
July 2, 2013
Fantastically funny, fresh and utterly relatable, Brooklyn Girls by Gemma Burgess is the first novel in her brand new series about five twenty-something friends—Pia, Angie, Julia, Coco and Madeleine—sharing a brownstone in hip, downtown Brooklyn, and discovering the ups and downs and ins and outs of their “semi-adult” lives. The first story belongs to sophisticated, spoiled, and stylish Pia, who finds herself completely unemployed, unemployable, and broke. So what is a recent grad with an art history degree and an unfortunate history of Facebook topless photos to do? Start a food truck business of course! Pia takes on the surprisingly cutthroat Brooklyn world of hybrid lettuce growers, artisanal yogurt makers and homemade butter producers to startSkinnyWheels—all while dealing with hipster bees, one-night-stands, heartbreak, parental fury, wild parties, revenge, jail, loan sharks, playboys, karaoke, true love, and one adorable pink food truck. And that's without counting her roommates' problems, too. Gemma Burgess has captured the confusion, hilarity and excitement of the post-graduate years against a backdrop of the pressures and chaos of New York City life, with heartfelt empathy, fast humor and sharp honesty.A charming debut series about five twenty-something girls and the humor, heartbreak, and drama that bring them together.
Pre-Order Beginner's Luck
Gemma started writing anti-romantic comedies for girls who like chicklit that comforts and charms without the silly fluffy bits. She lives in Notting Hill in London, but grew up all over the place – mostly Hong Kong. She loves talking and writing, not necessarily in that order.
She also loves burgers, vodka, white-tipped Marlboro Lights, OK GO, Sixteen Candles, Lucky Jim, anything from Nora Ephron and Jilly Cooper, new wave music and clothes.
July 3, 2012
In Nora Zelevansky’s hilarious debut, Semi-Charmed Life, an Upper West Side naïf, Beatrice Bernstein, gets swept up in the seemingly magical life of socialite Veruca Pfeffernoose, while ghost writing her blog. Veruca’s glitteringly opulent world soon seduces Beatrice away from her own insular, arty family with a promise of fancy parties, travel outside Manhattan (for once) and one desperately cute guy. But when her new glitzy lifestyle starts to take on dark undertones, Beatrice has to decide who she is—once and for all. With her own magical touch, Zelevansky deftly explores the world of rarified Manhattan in this sparkling modern fairy tale of first love, finding one’s voice and growing up.
Purchase Semi-Charmed Life
Nora Zelevansky was born and bred on Manhattan's Upper West Side. She attended the Calhoun School, studied film and visual art at Scripps College (of the Claremont Colleges) and moved to LA after graduation. Recently, she relocated back to Brooklyn, NYC, where she now lives with her husband, a filmmaker.
When the author is not writing novels, she is a freelance journalist, essayist and features writer for publications including ELLE, SELF, Town & Country, Vanity Fair online, Travel + Leisure, Style.com, The Los Angeles Times, Salon.com and many more.
*She loves participating in BOOK CLUBS, so reach out via Twitter or norazelevansky.com if you're interested in having the author Skype or call in!
St. Martin's Press is giving away two print copies of
Semi-Charmed Life (US Only)
Contest Ends March 5